by Evan Stubbs

The Value of Business Analytics: Identifying the Path to Profitability

Published Date : 26th July, 2011

Available in


: 1118012399



This groundbreaking resource defines what business analytics is, the immense value it brings to an organisation, and how to harness its power to gain a competitive edge in the marketplace. Author Evan Stubbs provides managers with the tools, knowledge, and strategies to get the organizational commitment you need to get business analytics up and running in your company.

Drawing from numerous practical examples, The Value of Business Analytics provides an overview of how business analytics maps to organisational strategy and through examining the mistakes teams commonly make that prevent their success, author Evan Stubbs uncovers a four-step framework which helps improve the odds of success.

Built on field-tested experience, The Value of Business Analytics explains the importance of and how to:

  • Define the Value: Link analytics outcomes to business value, thereby helping build a sense of urgency and a need for change.
  • Communicate the Value: Persuade the right people by understanding what motivates them.
  • Deliver the Value: Link tactical outcomes to long-term strategic differentiation.
  • Measure the Value: Validate wins and deliver continuous improvement to help drive ongoing transformation.

Translating massive amounts of data into real insight is beyond magic—it’s competitive advantage distilled. Nothing else offers an equivalent level of agility, productivity improvement, or renewable value. Whether you’re looking to quantify the value of your work or generate organisational support, learn how to leverage advanced business analytics with the hands-on guidance found in The Value of Business Analytics.

Drawing on the successes and failures of countless organisations, author Evan Stubbs provides a reference rich in content that spans everything from hiring the right people, understanding technical maturity, assessing culture, and structuring strategic planning. A must-read for any business analytics leader and an essential reference in shifting the perspective of business analytics away from algorithms towards outcomes.

Learn how to increase the odds of successful value creation with The Value of Business Analytics.


An army of statisticians and clever analysts equipped with the most sophisticated tools is not enough to allow a business to truly compete on analytics. Unless management understands how to deploy all that brainpower, much of it will go to waste. In this business-oriented book, Evan Stubbs explains the value proposition for business analytics and shows how to achieve quantifiable results that can easily be communicated.

Michael J. A. Berry, Founder and Principal, Data Miners, Inc., Adjunct Professor of Marketing Analytics, Carroll School of Management at Boston College, co-author of Mastering Data Mining and Data Mining Techniques

Excellent discussion of the competencies required to create competitive advantage with business analytics. This is a second-to-none articulation of the dynamics and skill sets associated with successful analytic teams.

Thornton May, Futurist and Executive Director, IT Leadership Academy, author of The New Know: Innovation Powered by Analytics

Reader feedback

" ... densely packed with the Zen of business analytics ..."

- James Mansell

"I would recommend this to anyone who manages an analytics group."

- Michael J.A. Berry

"... his clarity in describing best practices make for a readable book that practitioners should be able to put together at once."

- James Taylor

"A stellar collection of real-life experiences of a business analytics expert."

- Kerem Tomak

"Once again Evan has done an excellent job demystifying the ‘How to’ challenge that every organisation is facing today."

- Mark Steyn