by Evan Stubbs

Delivering Business Analytics: Practical Guidelines for Best Practice

Published Date : 5th March, 2013

Available in

$38

: 1118370562

Description

AVOID THE MISTAKES THAT OTHERS MAKE – LEARN WHAT LEADS TO BEST PRACTICE AND KICKSTART SUCCESS

This groundbreaking resource provides comprehensive coverage across all aspects of business analytics, presenting proven management guidelines to drive sustainable differentiation. Through a rich set of case studies, author Evan Stubbs reviews solutions and examples to over twenty common problems spanning managing analytics assets and information, leveraging technology, nurturing skills, and defining processes.

Delivering Business Analytics also outlines the Data Scientist’s Code, fifteen principles that when followed ensure constant movement towards effective practice. Practical advice is offered for addressing various analytics issues; the advantages and disadvantages of each issue’s solution; and how these solutions can optimally create organizational value.

With an emphasis on real-world examples and pragmatic advice throughout, Delivering Business Analytics provides a reference guide on:

  • The economic principles behind how business analytics leads to competitive differentiation
  • The elements which define best practice
  • The Data Scientist’s Code, fifteen management principles that when followed help teams move towards best practice
  • Practical solutions to twenty-four common problems across people and process, systems and assets, and data and decisioning

Drawing on the successes and failures of countless organisations, author Evan Stubbs provides a densely packed practical reference on how to increase the odds of success in designing business analytics systems and managing teams of data scientists.

Uncover what constitutes best practice in business analytics and start achieving it with Delivering Business Analytics.


PRAISE FOR DELIVERING BUSINESS ANALYTICS:

A stellar collection of real-life experiences of a business analytics expert and a bible for every leader of a business analytics function.

Kerem Tomak, VP of Marketing Analytics, Macys.com

(This) book is densely packed with the Zen of business analytics from his wealth of experience and expertise … this is not ten steps to success for mindless management. It richly rewards re-reads and reflection.

James Mansell, Director of Innovation and Strategic Design, Ministry of Social Development

In this book, Evan Stubbs addresses the many obstacles to delivering solid business results from analytics … an analytics group that cannot demonstrate return on investment will soon lose funding. This book shows how to pick projects with good revenue potential and how to measure the value those projects create. I would recommend this to anyone who manages an analytics group.

Michael J.A. Berry, Analytics Director, TripAdvisory for Business, co-author of Mastering Data Mining and Data Mining Techniques

In this new book, Evan clearly outlines how an organisation can get more value from business analytics. His descriptions of common problems and challenges, his identification of false solutions and his clarity in describing best practices make for a readable book that practitioners should be able to put together at once.

James Taylor, CEO, Decision Management Solutions, co-author of Smart Enough Systems and author of Decision Management Systems

For organisations to capitalise on analytics they have to not only do analysis of data, but they have to convert the results of analytics into products and services that users can use. This is where Evan’s latest book helps. It covers the issues that bear directly on how analytics should be operationalised. This is essentially about embedding analytical solutions in the business of an organisation. This process sounds simple in theory but is far from simple in practice. Evan covers the relevant issues such as people, infrastructure, data and processes. If there is a single statement that summarises what Evan’s book is about it is that the creation of value is more important than insight. Evan’s book is about how to do this.

Warwick Graco, Senior Director of Operational Analytics, Australian Taxation Office

Reader feedback

" ... densely packed with the Zen of business analytics ..."

- James Mansell

"I would recommend this to anyone who manages an analytics group."

- Michael J.A. Berry

"... his clarity in describing best practices make for a readable book that practitioners should be able to put together at once."

- James Taylor

"A stellar collection of real-life experiences of a business analytics expert."

- Kerem Tomak

"Once again Evan has done an excellent job demystifying the ‘How to’ challenge that every organisation is facing today."

- Mark Steyn