by Jay Liebowitz

Business Analytics: An Introduction

Published Date : 31st January, 2014

Available in

$72

Description

Together, Big Data, high-performance computing, and complex environments create unprecedented opportunities for organizations to generate game-changing insights that are based on hard data. Business Analytics: An Introduction explains how to use business analytics to sort through an ever-increasing amount of data and improve the decision-making capabilities of an organization. Covering the key areas of business analytics, the book explores the concepts, techniques, applications, and emerging trends that professionals across a wide range of industries need to be aware of. Better detection of fraud through visual analytics or better prediction of the likelihood of someone getting an infection while in the hospital are just a few examples of where analytics can play a positive role. As the field of business analytics continues to emerge rapidly, there is a need for a reliable textbook and reference on the subject. Filling this need, this book is suitable for graduate-level students and undergraduate seniors. It maintains a focus on only the key areas so the material can be covered adequately in a one-semester or one-quarter course. Each chapter includes software-generic exercises, labs, and associated answers to the exercises/labs.

With a chapter contributed by Evan Stubbs, this is the definitive introduction to business analytics for graduates-level and undergraduates.

Reader feedback

" ... densely packed with the Zen of business analytics ..."

- James Mansell

"I would recommend this to anyone who manages an analytics group."

- Michael J.A. Berry

"... his clarity in describing best practices make for a readable book that practitioners should be able to put together at once."

- James Taylor

"A stellar collection of real-life experiences of a business analytics expert."

- Kerem Tomak

"Once again Evan has done an excellent job demystifying the ‘How to’ challenge that every organisation is facing today."

- Mark Steyn