Big Data, Big Innovation: Enabling Competitive Differentiation through Business Analytics

Big Data Big Innovation (Square)


Ignoring the big data hype and diving right into the value proposition, Big Data, Big Innovation takes a long, hard look at making sure that businesses don’t stray off course when chasing innovation. It focuses on real-world goals, strategies that will help meet those goals, and a locked-down adherence to seeking value at all times.

It provides the requisite knowledge for visionary leaders to create real change by cultivating the right culture, making sure technology becomes an enabler rather than an inhibitor, putting together and retaining the right teams, defining the corporate vision for evolutionary and revolutionary uses of data analytics, and seizing opportunities that can put businesses on the fast track to innovation and success.

This comprehensive guide to big data and innovation will help your organization:

  • Hire the right people and empower them with the right culture and motivation
  • Define the right reporting lines and organizational structure
  • Learn how big data drives both evolutionary and revolutionary innovation and who should be responsible
  • Merge the agility of a start-up with the scale of a blue-chip


“This book is a comprehensive look at the tidal wave of change that big data is driving across the globe.  It is a must read practical guide for key decision makers in the big data space. Once again Evan has done an excellent job demystifying the ‘How to’ challenge that every organisation is facing today.”

Mark Steyn, CEO Asia Pacific, Hudson

Big Data, Big Innovation joins an exclusive club as one of the very few practical guides to analytics for the business person. This is a book to keep by your side as you build capability and the confidence to go out and do it for yourself. Load it on to your ebook now. You’re going to need it.”

Steve Bennett, Head of Analytics and Information Management, News Corporation

“Evan explores the intersection of two of the biggest corporate game changers of our generation: the increasingly burgeoning amount of information available and the strategy shift from a fixation on operational performance to business innovation.”

Doug Laney, VP Information Innovation, Gartner

“Evan Stubbs’ new book provides great insight into driving innovation through the sea of Big Data and Business Analytics.  He captures some of the key trends in this emerging area for organizational success.  Don’t miss out!”

Jay Liebowitz, Orkand Endowed Chair in Management and Technology, University of Maryland University College; editor of the book, Big Data and Business Analytics

“Brilliant and scintillating read, peppered with pragmatic doses of analytical insights … the rise of the new age analytics worker, the cataclysmic shift in company culture and mindset coupled with nimble operating models have become the raison d’être for analytics success. Evan’s ability to weave together a confluence of factors into a coherent and clear framework for organizations embarking on this journey makes it a remarkable read.”

Rahul Bhandari, Chief Analytics Officer, Cathay Pacific Asia Miles

“Big Data, Big Innovation highlights why we need to play “big league” Business Analytics – Evan makes a compelling case for why organisations need to be Analytics-enabled by design.”

Professor Dineli Mather, Head of School of School of Information & Business Analytics, Deakin University

“Analytics as a Business Function is well accepted as an enabler for disruption and competitive advantage at a Department level, and is now trying to find its way as a permanent agenda item in C-level discussions. The organisations who recognise only this are, at best, in the middle of the pack. The genuine trailblazers understand that the biggest impacts already imparted through data analytics are likely to be diminutive in stature compared to the next wave of capability we are about to embark upon, and to be at the forefront of whatever is coming requires two things: Strong, unwavering and courageous leadership and a fearless appetite for innovation. This book elegantly captures this Zeitgeist in a way that serves as both a comprehensive framework for the late starters and robust checkpoint for the early adopters.”

Antony Ugoni, Head of Marketplace Analytics, Seek Australia

“Evan Stubbs very ably makes the case for Big Data as the ‘new oil’ One which will provide significant value to our society and profit for the organisations that excel with it. He masterfully uses simple analogies to highlight powerful concepts and peppers  his book with great examples from real cases that provides a powerful way to enhance understanding.  He provides a simple framework, roadmap and actionable advice on building the ‘Intelligent Enterprise’ where a culture of Big Data innovation thrives.”

Professor Andy Koronios, Head of School of Information Technology and Mathematical Sciences, South Australia

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Business Analytics: An Introduction

Business Analytics - An Introduction (Square)

Together, Big Data, high-performance computing, and complex environments create unprecedented opportunities for organizations to generate game-changing insights that are based on hard data. Business Analytics: An Introduction explains how to use business analytics to sort through an ever-increasing amount of data and improve the decision-making capabilities of an organization. Covering the key areas of business analytics, the book explores the concepts, techniques, applications, and emerging trends that professionals across a wide range of industries need to be aware of. Better detection of fraud through visual analytics or better prediction of the likelihood of someone getting an infection while in the hospital are just a few examples of where analytics can play a positive role. As the field of business analytics continues to emerge rapidly, there is a need for a reliable textbook and reference on the subject. Filling this need, this book is suitable for graduate-level students and undergraduate seniors. It maintains a focus on only the key areas so the material can be covered adequately in a one-semester or one-quarter course. Each chapter includes software-generic exercises, labs, and associated answers to the exercises/labs.

With a chapter contributed by Evan Stubbs, this is the definitive introduction to business analytics for graduates-level and undergraduates.

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Delivering Business Analytics: Practical Guidelines for Best Practice

Delivering Business Analytics (Square)


This groundbreaking resource provides comprehensive coverage across all aspects of business analytics, presenting proven management guidelines to drive sustainable differentiation. Through a rich set of case studies, author Evan Stubbs reviews solutions and examples to over twenty common problems spanning managing analytics assets and information, leveraging technology, nurturing skills, and defining processes.

Delivering Business Analytics also outlines the Data Scientist’s Code, fifteen principles that when followed ensure constant movement towards effective practice. Practical advice is offered for addressing various analytics issues; the advantages and disadvantages of each issue’s solution; and how these solutions can optimally create organizational value.

With an emphasis on real-world examples and pragmatic advice throughout, Delivering Business Analytics provides a reference guide on:

  • The economic principles behind how business analytics leads to competitive differentiation
  • The elements which define best practice
  • The Data Scientist’s Code, fifteen management principles that when followed help teams move towards best practice
  • Practical solutions to twenty-four common problems across people and process, systems and assets, and data and decisioning

Drawing on the successes and failures of countless organisations, author Evan Stubbs provides a densely packed practical reference on how to increase the odds of success in designing business analytics systems and managing teams of data scientists.

Uncover what constitutes best practice in business analytics and start achieving it with Delivering Business Analytics.


A stellar collection of real-life experiences of a business analytics expert and a bible for every leader of a business analytics function.

Kerem Tomak, VP of Marketing Analytics, Macys.com

(This) book is densely packed with the Zen of business analytics from his wealth of experience and expertise … this is not ten steps to success for mindless management. It richly rewards re-reads and reflection.

James Mansell, Director of Innovation and Strategic Design, Ministry of Social Development

In this book, Evan Stubbs addresses the many obstacles to delivering solid business results from analytics … an analytics group that cannot demonstrate return on investment will soon lose funding. This book shows how to pick projects with good revenue potential and how to measure the value those projects create. I would recommend this to anyone who manages an analytics group.

Michael J.A. Berry, Analytics Director, TripAdvisory for Business, co-author of Mastering Data Mining and Data Mining Techniques

In this new book, Evan clearly outlines how an organisation can get more value from business analytics. His descriptions of common problems and challenges, his identification of false solutions and his clarity in describing best practices make for a readable book that practitioners should be able to put together at once.

James Taylor, CEO, Decision Management Solutions, co-author of Smart Enough Systems and author of Decision Management Systems

For organisations to capitalise on analytics they have to not only do analysis of data, but they have to convert the results of analytics into products and services that users can use. This is where Evan’s latest book helps. It covers the issues that bear directly on how analytics should be operationalised. This is essentially about embedding analytical solutions in the business of an organisation. This process sounds simple in theory but is far from simple in practice. Evan covers the relevant issues such as people, infrastructure, data and processes. If there is a single statement that summarises what Evan’s book is about it is that the creation of value is more important than insight. Evan’s book is about how to do this.

Warwick Graco, Senior Director of Operational Analytics, Australian Taxation Office

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The Value of Business Analytics: Identifying the Path to Profitability

Value of Business Analytics (Square)


This groundbreaking resource defines what business analytics is, the immense value it brings to an organisation, and how to harness its power to gain a competitive edge in the marketplace. Author Evan Stubbs provides managers with the tools, knowledge, and strategies to get the organizational commitment you need to get business analytics up and running in your company.

Drawing from numerous practical examples, The Value of Business Analytics provides an overview of how business analytics maps to organisational strategy and through examining the mistakes teams commonly make that prevent their success, author Evan Stubbs uncovers a four-step framework which helps improve the odds of success.

Built on field-tested experience, The Value of Business Analytics explains the importance of and how to:

  • Define the Value: Link analytics outcomes to business value, thereby helping build a sense of urgency and a need for change.
  • Communicate the Value: Persuade the right people by understanding what motivates them.
  • Deliver the Value: Link tactical outcomes to long-term strategic differentiation.
  • Measure the Value: Validate wins and deliver continuous improvement to help drive ongoing transformation.

Translating massive amounts of data into real insight is beyond magic—it’s competitive advantage distilled. Nothing else offers an equivalent level of agility, productivity improvement, or renewable value. Whether you’re looking to quantify the value of your work or generate organisational support, learn how to leverage advanced business analytics with the hands-on guidance found in The Value of Business Analytics.

Drawing on the successes and failures of countless organisations, author Evan Stubbs provides a reference rich in content that spans everything from hiring the right people, understanding technical maturity, assessing culture, and structuring strategic planning. A must-read for any business analytics leader and an essential reference in shifting the perspective of business analytics away from algorithms towards outcomes.

Learn how to increase the odds of successful value creation with The Value of Business Analytics.


An army of statisticians and clever analysts equipped with the most sophisticated tools is not enough to allow a business to truly compete on analytics. Unless management understands how to deploy all that brainpower, much of it will go to waste. In this business-oriented book, Evan Stubbs explains the value proposition for business analytics and shows how to achieve quantifiable results that can easily be communicated.

Michael J. A. Berry, Founder and Principal, Data Miners, Inc., Adjunct Professor of Marketing Analytics, Carroll School of Management at Boston College, co-author of Mastering Data Mining and Data Mining Techniques

Excellent discussion of the competencies required to create competitive advantage with business analytics. This is a second-to-none articulation of the dynamics and skill sets associated with successful analytic teams.

Thornton May, Futurist and Executive Director, IT Leadership Academy, author of The New Know: Innovation Powered by Analytics

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Reader feedback

" ... densely packed with the Zen of business analytics ..."

- James Mansell

"I would recommend this to anyone who manages an analytics group."

- Michael J.A. Berry

"... his clarity in describing best practices make for a readable book that practitioners should be able to put together at once."

- James Taylor

"A stellar collection of real-life experiences of a business analytics expert."

- Kerem Tomak

"Once again Evan has done an excellent job demystifying the ‘How to’ challenge that every organisation is facing today."

- Mark Steyn