As analytics become readily available to all organizations, they will take on the characteristics of a commodity.

It’ll become a commodity like a carpenter’s tools are a commodity. A good electric drill used to cost hundreds of dollars. You can pick one up for less than $50 today.

However, buying one doesn’t make you a master carpenter or mean that you know how to build a house. The constraint isn’t the technology, it’s the blend of business, technical, communication, and leadership skills. And unlike technology, those aren’t infinitely reproducible.

It’s the visionary that creates the future, not the database you bought.